Built by a Parent, for Parents.

The Founder

The 13-Year Journey

Since 2012, my life has been built around one thing: children — every single day. As a parent of four — aged 12, 9, 6, and 4 — I have personally lived through every stage of childhood wonder, frustration, joy, and growth.

I've seen the toys cycle in and out of favour. I've tracked the obsessions: dinosaurs, slime, superheroes, gaming characters, anime, and everything in between. I know the way a child's eyes light up when they see something that feels like it was made just for them. And I know the quiet heartbreak when your child looks at a piece of branded merchandise and says, “I wish that was me.”

“I don’t just understand the market. I am the market — and I wake up inside it every single morning.”

The Realisation

We’ve Been Celebrating the Wrong Hero

For six years I ran an apparel decorating business, and week after week the pattern was the same. Parents would walk in holding pictures of Pokémon, Marvel characters, or Disney princesses — asking to add their child’s name beside the character in small print.

The corporate character was always the star. The child’s name was a supporting detail. The child was a fan. The character was the hero.

“We have spent over a decade helping our children celebrate The Brand — when all along, we should have been celebrating The Child.”

As an illustrator and formally trained 3D animator, I understood something powerful: the best characters are never just designs — they are emotional mirrors. Children don’t just admire animated heroes, they project themselves into them. So I asked the question I couldn’t stop asking:

“Why aren’t we using all this creative power to celebrate real kids? Why are the heroes always fictional?”

Our Purpose

A Kid Identity Company

Doodle Me is not a merchandise brand. We are a kid identity company. We use high-end, custom illustration to transform your child's actual likeness — their face, their energy, their personality — into a fully realized hero persona.

We are deliberately walking away from the “character-with-a-name” model that has dominated the kids’ apparel space for decades. That model keeps the child in a passive role — a consumer of someone else’s narrative. Doodle Me reverses that entirely.

We aren’t making shirts. We are making origin stories.

Regardless of which persona a child chooses, the result is the same: they are finally, unambiguously, the hero of the story.